A couple of weeks ago I was talking to a technology company sales executive, who at the time was trying to make the case that retailers needed to do a better job of managing their cost to serve. Basically, if a shopper engages with a retailer in, for example, the store channel, the retailer should be doing everything in their power to incent the customer to stay in that channel and not use any others, because the more channels a customer uses, the more expensive the transaction is.
Dynamic Pricing Ain’t All That
Dynamic pricing has come up quite a bit lately, driven in part by interest into whether the practice was used extensively during the holiday season, and a continued interest in whether it will be a big deal in 2016.
My take: at least half the hype around dynamic pricing comes from a misplaced definition of what dynamic pricing actually is.
Cybersecurity, Big Data on the Minds of Executives
On Feb. 10, the WSJ Journal Report CIO NETWORK section had a number of interesting interviews with executives after the previous week’s conference.
George F. Colony, chairman and chief executive of Forrester Research Inc., had this to share: “We’re in what we call ‘the Age of the Customer’, where the customer is now using technology to price precisely, to be able to critique your products precisely and publicly … and to be able to buy anywhere.”
