In a global population of 6.5 billion, over 4 billion have mobile phones. Global consumers are not merely just increasing their use of mobile telephones they are doing so via smarter devices, whether they be smart phones, tablets or hybrid devices. All of the information in the world is doubling every 12 months – not including the Internet of Things…
Omni-Channel: A Paradigm Shift for Retail
This is the third in a series of blogs concerning what I call the Omni-Channel Tsunami. The focus is on the impact of Omni-Channel in the retail sector. On October 9th, I attended the SPS Commerce In:fluence conference in NYC. This one-day forum focused on the key industry trends, bringing hundreds of retail executives together to sharpen their industry knowledge and share experiences.
Omni-Channel’s Influence on the Retail Sector
This is the second in a series of blogs concerning what I call the Omni-Channel Tsunami. The focus is on the impact of Omni-Channel in the retail sector, from far-reaching online commerce (“The Amazon Effect”) to new influences on customer behavior.
The Omni-Channel Experience, shaken or stirred: right concept, wrong name?
Any time, any place anywhere – it’s the right one. Who knew that the now decades-old yet iconic Martini ad campaign was forming the basis of what is now tagged as the Omni-channel experience. The concept is exercising many brains right now. We know that in an ideal world we need to give an easy, […]
