Behind the accelerating crisis in advertising lie challenging new rules for building, growing and sustaining brands While the rosé flowed freely at this year’s Cannes Lions, dark and heavy clouds, that have been threatening on the far horizon, suddenly appeared overhead. It looks, this time, like a perfect storm. The Information Commissioner’s Office has, finally,…
My recent projects: Blending up a storm
For some businesses, an in-house marketing and design team just makes more sense than relying on agencies for every small request. However, sometimes your in-house team may not have the capacity, skills, or creativity needed to complete your projects. At Something Big, we support in-house teams by working collaboratively with them, filling in the gaps…
14 Tech and Marketing Trends to Watch in 2019
In 2019, more than half (55%) of the world’s population has Internet access. That’s 4 billion people. Almost as many use email. Over 3 billion use social media. That’s pretty impressive if you consider it took about 80 years for Americans to adopt the dishwasher. The Internet got there in less than a decade. 2018…
5 Steps to Predictable Growth
Growing a business can be exciting and fun. It can also be challenging and demanding. Investing in sales, marketing, operations, product and finance may require additional investment, changes to employee roles, bringing in new people, new premises, more focus on process and reporting, more customers to look after, increased risk to cashflow and a host…
Is your digital transformation truly transformative?
Caz and I are digital transformation consultants. We have had lots of experience at NixonMcinnes, of writing strategies and helping organisations to develop new mindsets for the 21st century. We have worked hard internally in organisations to help them adjust to the challenges of a disrupted, digital marketplace.
What we noticed was that no one really seemed (seems?) to have a handle on what digital transformation entailed, and for many it just meant doing the same stuff as always but on mobile, cloud or tablet.
Ten Reasons Every Futures Class Needs to Use Scenarios
Recently, I helped Rob Salkowitz, the instructor of the University of Washington’s Future of Marketing class work with his students to develop scenarios about the future of marketing. Although we employed an abbreviated process, we successfully engaged students and established a framework they will continue to develop over the course of the quarter.
