When it comes to marketing we often talk about the 4 P’s (Product, Price, Place and Promotion) and more recently there’s been a lot of talk about purpose as, the now infamous, Simon Sineck asked businesses to look further than their commercial goals and start with their ‘Why’. But there’s a new set of P’s…
6 priorities for leading your marketing in a volatile environment
We’re living in a volatile, uncertain, complex and ambiguous world (VUCA*) and that is unlikely to change. In fact, the only constant IS change. Apologies if you’ve come to this blog hoping for some answers, futurology, predictions or economic forecasts. No one has a crystal ball, but we can offer some insights into how to…
