Behind the accelerating crisis in advertising lie challenging new rules for building, growing and sustaining brands While the rosé flowed freely at this year’s Cannes Lions, dark and heavy clouds, that have been threatening on the far horizon, suddenly appeared overhead. It looks, this time, like a perfect storm. The Information Commissioner’s Office has, finally,…
IoT and VCR – starting with V
Introduction Apologies if I’ve piqued your interest in video tape recorders but I’m afraid you’ve been led astray. This article is not about the Panasonic PV-V4520 or the Sony SLV-N700, although I’m sure they are fine products. VCR then, I’ll touch on this later. In the meantime, a confession. I have to admit that I’m…
Relentless Focus On Engagement
On a bright sunny morning, CCA Global held their annual MBA day for customer service and engagement leaders at RBS site in Gogaburn, Edinburgh. Hosted by Kaye Adams, who normally appears on our TV screens in Loose Woman, Kaye asked the audience and presenters about the biggest challenges in terms of customer service delivery today….
