The annual customer service survey from Which? is out and the usual suspects feature at both the top and bottom of the list of the 100 big brands rated. You can read the full results here but we’ve summarised the highlights here.
Are Digital Marketers Missing A Trick?
The top three obstacles that marketers face in 2015 are apparently; New business development, quality of leads, keeping up to date with current marketing technology and trends. This is according to research conducted globally across 5000 marketing professionals.
UKCSI – State Of The Nation Update
Customer satisfaction on the high street seems to be pulling out of the destructive nose dive we’ve seen in the last 4 waves.
The July 2015 results from the UKCSI are out now and as in earlier posts, I’ve trawled the results and here is a summary for you.Uk map UKCSI
The previous two years of decline seems to have now plateaued with the index rising by a meagre 0.2 from this survey wave to 76.2 overall (out of 100). Way down from the heady heights of 78.2 in January 2013.
State of the Nation: UKCSI results are out and it’s not pretty!
The most recent results of the UKCSI are out this month and they don’t make for good reading as to the state of the nation for UK Customer Experience.
The executive summary can be found here if you want to read it but I’ll cover the key highlights and trends for you here.
Customer experience from the crystal ball – the year ahead
January is typically a time for reflection on the past year and an opportunity to refine business plans, set new goals and focus effort and attention on the year ahead. In addition to this, there’s always predictions as to the likely trends … Continue reading →
