When you think about remarkable customer experiences, what kind of companies come into your mind? The ones that create remarkable experiences or the ones that are mediocre? I bet the remarkable ones! So, how do you turn mediocre experiences into remarkable? Read this article for 3 key principles.
For improving customer experiences I’d rather have Right Data than Big Data
On my first day of my first proper job in the UK they called me “New York”. Not because I was energetic, intriguing or that I never slept but because, when it took me a while to understand what was apparently an hilarious corporate joke, I was – in their words – “five hours behind”. And many […]
Whose role is it anyway? The organisational side of Customer Experience
The philosophy behind customer experience has been around since cavemen first traded a club for a spear. It was simple then, as it is now. If you didn’t like who you were buying from or you felt they were getting more out of it than you, you’d probably get your own back by inventing the […]