Any time, any place anywhere – it’s the right one. Who knew that the now decades-old yet iconic Martini ad campaign was forming the basis of what is now tagged as the Omni-channel experience. The concept is exercising many brains right now. We know that in an ideal world we need to give an easy, […]
The Customer Experience message; a victim of its own success?
Over 23 million variations on a theme. At least, that’s how many links you’ve access to if you put “Definition of customer experience” into Google. There are only 3 million more links to “Definition of humanity”. So it’s not surprising that to engage the corporate leadership team or those of a sceptical, short-term disposition in […]
