Having worked in Retail for over 20 years, we were delighted to be asked to co chair an event with Rant & Rave at the prestigious retailer Fortnum & Mason. There were a number of themes that were discussed throughout the day along with delightful drinks and fabulous food – only what one would expect at Fortnum & Mason.
Does the Brand Promise Matter For The Customers?
Before getting into details of brand promises, let’s take few seconds and think about it. Do brand promises mean anything to you? Do you hold companies accountable for them or are they just part of the marketing noise? And what about people working in your company, do they care about the brand promises your business gives?
Apple could lure big brands back to city centre
The launch of the Capital’s first Apple store is likely to act as an “anchor” for the high street and attract brands back to the city centre, retail experts have claimed. Business insiders said the outlet could attract shoppers and revitalise the economy. The technology giant’s flagship Edinburgh store will open on Saturday at 10am, with queues expected to start forming as early as tomorrow night.
