Tag Archives: brand values

If You Want The Truth – Ask The Question 3 Times

We are surprisingly simple – Which makes us really complicated I was chatting to a colleague Jon Marrs who is in the US exploring opportunities last night, and the thought occurred – It always ... Read More »

2+2 = 5 Bad Maths or The Way Forward?

Why Customer Experience Has The Power To Affect Change. I thought this was worth bringing back out as we do tend to live in a volume related world and there is a big temptation to keep churning ‘stu ... Read More »

Which Comes First – Activity or Change?

So we like principles like Malcolm Gladwell’s The Tipping Point because it resonates with us. The feeling that nothing worth having comes easily, and even the most gifted have to work hard (10 years ... Read More »

People Powered Change

Now those who read this blog will know a recurring theme is the need to dress old ideas up as new ones, with the skill being in spotting which one of these ideas ‘time’ – usually based on someth ... Read More »

What’s Your Proposition?

If You Don’t Have A Proposition, You Can’t Do Big Things What’s your proposition? A simple question, and often one that is met with a blank stare, or a (repeated without much co ... Read More »

Creating Engagement through Empathy engineering? people buy from people

Creating Engagement Through Empathy Engineering? So how do you build truly great levels of customer value? We have all heard the stories about customers with an 85% satisfaction rating being almost as ... Read More »