Marketing Excellence and Acceleration
Service Summary
Combines the very best in classical and sharp-end digital experience, to create rapid breakthroughs that impact the whole business.
Typical Benefits
In a period when clients have no time to stop and reflect, and yet must do so regularly, to stay on track, M E+A rapidly:
– Brings confidence and clarity to support smart, decisive brand action;
– Breaks through fast to key market insights for fresh customer value;
– Helps marketing align and deliver, to drive real growth for the business.
This is marketing agility for the COVID era.
Overview
The focus is on three key levers:
- The Client’s Market – making sense of the turbulence, framing and claiming the most valuable new opportunities.
- The Client’s Customer – analysing how and why value is changing for your customers, and the implications for your business.
- The Client’s Brand – evolving fresh propositions and positioning, that cut through all the noise to engage the customer.
Our Requirements of You
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* Ensuring an executive sponsor from your organisation is allocated to the engagement, communicates the rationale behind it and signs off any ‘Terms of Reference’.
* Assisting in all possible ways to ensure that a contract, (and confidentiality agreement where necessary) is in place, in advance of any work commencing.
* Ensuring all support is in place and access is granted for all and any required data, processes, policies, meeting rooms and nominated resources to enable successful delivery of the engagement.
* Ensuring sponsor availability within the agreed timeline, to resolve any significant issues that may impact the timely completion of the engagement, if not resolved in a timely manner.
Our Commitments to You
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* Provide support throughout service delivery using our World Class Professionals and Subject Matter Experts.
* Provide high quality deliverables in a timely manner and in line with agreements upon engagement with the client. (Any changes to this will be mutually agreed in writing, in advance, between all involved parties).
* Provide deep insights and genuine value-add in all possible areas throughout the engagement.
* Provide progress updates and feedback at regular intervals, agreed in advance or at the engagement ‘kick off session’.
* Respect all personal and professional development of client team members throughout the engagement.
Deliverables
There are three models of engagement, with corresponding outputs and outcomes, which can stand alone or be combined:
- Mapping Growth – delivering a snapshot of growth opportunities and challenges, across market, customers and brands;
- Mining Value – delivering breakthroughs to fresh customer and brand value, as new propositions and positionings;
- Igniting Execution – partnering with the client team, to operationalise commitment and delivery right across the business.
Available Service Engagement Models
*This service may be engaged via multiple engagement model options to provide maximum flexibility.
Project Based Engagement
Project based engagements operate on the basis of agreeing work and any outcomes or milestones for delivery in advance of commencement of any engagement in a ‘Statement of Work’. Prices are fixed for the agreed deliverables and should changes be required, these may incur changes to delivery costs. Payment for Project Based Engagements are agreed on a case-by-case basis, giving consideration to risk, contract value, client payment history, relationship longevity and duration.
Subscription Service
A HiveMind Subscription Service enables clients to flexibly engage with HiveMind Expert(s) in line with the subscription purchased. Subscriptions typically run for 12, 24 or 36 months or can also be arranged on a rolling 6 monthly basis. Subscriptions for 6 or 12 months are billed at the commencement of service, with billing for 24 or 36 month contracts taking place on the annual anniversary of subscription commencement.
