Tune-up your Relevance: An Intro to Proposition Groups, Personas & Service Design

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If you’re interested in learning more about where and why your services are most relevant, tuning up your messaging and offerings around that and going to market as part of a group focused on the same outcomes, then Proposition Groups are the place to start. There are a growing number available to join and they focus around personas. In this short program you’ll quickly learn why we organise this way, what we mean by a ‘persona’ and you can get involved with a vibrant group who support each other.

We recommend running through this program as far as you can before joining the group calls. That way you can benefit more by knowing where the group has been and where it’s going; learning more and contributing quicker.