Digital marketing transformation at global level – Bacardi Global Brands, Diageo plc and SABMiller

As the digital revolution rolled across marketing, beginning in earnest around 2000, first websites, then social media, then content, then mobile, then data and analytics in turn disrupted how brands are built and grown, and how consumers are engaged and sold to. International consumer brand owners needed actionable thought leadership and entirely fresh insights to...

Skills:

Digital Marketing Innovation Strategy digital transformation Brand Strategy Advertising, Media and Communications
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Transformative and enduring repositioning and service propositions for NatWest Business Banking

NatWest has over one million business customers. In the wake of Brexit, the bank and its brand had lost touch with the “heartland” customers who were most negatively impacted by Brexit. By continuing to focus on “good times” value drivers such as growth and innovation – geared to its large enterprise and small start-up customers...

Skills:

agile marketing Brand Brand Strategy Innovation Strategy Business transformation customer experience strategy Business Change Management & Communication Campaign Strategy Change Communications and Engagement Commercial Banking Concept Development Content Development Customer Success Marketing Strategy
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Transitioning and embedding the IT environment and Operating Model to a new organisation during a system divesture

An organisation needed to “carve out” certain product lines from their portfolio as part of a divestiture and transition people, processes and IT systems to the new acquiring business holder.

Skills:

SAP legacy systems migration System Divestiture Project delivery Strategy - business, project and experiences change management HR tech technical architect Technical Consultancy Technology Strategy Technology due diligence
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Salesforce Business Analyst

Client wants to use Salesforce FSL in lieu of the current manual work to handle the work from the end client which has lot of issues in maintaining the data, generating the invoices and doing financial reporting.

Skills:

Salesforce.com
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Salesforce universal report engine

A new client, coming from a long history of Salesforce customizations, reached a stage where a highly needed critical report could not be made with standard or custom report types, because of the way the database was structured. A consulting firm quoted a design solution that changed the database structure to make it compatible with...

Skills:

apex 5 Salesforce.com
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Cisco Organization Next

Cisco’s uses scenarios to offer many different views of the future. Their technology adapts to fill needs in each future. The goal was to demonstrate how Cisco’s collaboration technology is adaptive to different futures.

Skills:

Scenario planning Copywriting Public Speaking Qualitative Research
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Taking-on unfamiliar work and driving to conclusion: Being resilient, capable, dependable and dynamic

Whilst hired to work on other work streams for a newly acquired firm I was asked to kick-off and manage an overdue 3-system (Finance, Learning, HR) replacement RFP and selection process from ~28 vendors, and with a tight deadline!

Skills:

Product and supplier selection (RFP) requirement analysis Process Analysis Business Case Quantitive Research Qualitative Research facilitation Workshop facilitation
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Deliver multi-team and discipline analysis & requirements in a hostile and disorganised environment

CTO needed to complete their over-running Datawarehouse programme & deliver related technological projects (system replacement, BI reports etc) to their senior users in order to reduce inefficiencies and innovate past the competition.

Skills:

Process Analysis process modelling People Management Project Management user requirements Workshop facilitation Report Design business analysis Data Analysis
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Developing engagement and bringing the brand to life throughout the customer journey

The Body Shop want to be best in class across all markets in which they operate. They want to offer a service that surprises and delights customers and wanted to create a plan specifically around the contact model that achieves this ambition through their outsourced partner.

Skills:

agile delivery Behavioural Change Business & Operational Analysis Business Cases Business Change Management & Communication Optimise User Journeys Business Strategy channel management customer experience strategy Omni-Channel
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