A leading food technology and delivery start-up grew considerably during the Covid-19 pandemic. They were looking to sustain that growth while competing with the many other eating options available as the UK returned to normality after lockdowns. The company created a logistic technology team to improve the range and reach of delivery options, including enabling...
Using data to iteratively deliver a complicated and controversial product
A prominent UK commercial broadcaster suspected that a growing proportion of their viewers were using ad block tools to avoid seeing adverts when watching online. This trend was concerning as advertising is the primary source of income for non-subscription-based commercial broadcasters and online content publishers. The advent of ad blockers (plugins a user installs in...
TBM (Technology Business Management) Groundwork/ Foundational Work
The CFO was looking to deal with the following issues : Business stakeholders did not have a good visibility into their IT costs IT teams were not able to provide a quick and detailed view of TCO ( total cost of operation) for a system or systems Lack if visibility of costs across segments/ pillars...
