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Principal Job Title
Enterprise Business Architect
1 Line Summary
Enterprise Business Architect, Systems Facilitator & Coach, specialising in sense-making & decisions
Availability & Rates

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HiveRank: Associate (856)
United Kingdom
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Nominated to HiveMind by

Personal Company Name
Philip & Finch
Member since: 17-04-2018
My Background Details
Once upon a time the global Enterprise Architecture Group Lead at the Carphone Warehouse Group. Advisor to startup Beeminder. Edited the canonical book on Enterprise Design, Intersection. Former flying trapeze instructor.

With a background in accountancy, computing science, and humanities, I help my clients bridge gaps between multiple perspectives, make sense of complex situations, and take action.

Industry-agnostic, in recent years I've done work for clients in automotive, banking, energy, finance, grocery, housing, industrial/aerospace, insurance, public sector, etc

Location-agnostic but based in London, I've been in Amsterdam, Birmingham, Brussels, Chelmsford, Copenhagen, Coventry, Ghent, Houston, Manchester, Norwich, Paris, Plymouth, Portland, Prague, Preston, Taunton, and Toronto.
Current Role Details
Typically, my work involves lots of sense-making coupled with pragmatic doing. Seeking to improve systemic structure, reduce unintended consequences, and to enable eyes-open decisions to be taken.

Often in short engagements ranging from a day to a few weeks.

As at March 2019, I'm actively working on these engagements:
– Training workshop: story-telling and systems-thinking
– Implementable Architecture on a global scale, putting business capabilities at the heart of guiding investment and executing the growth strategy

Currently available from June 2019

The sponsoring client was an IT director, newly anointed as the innovation director in a rapidly-growing SME - in fact, the next growth spurt is liable to make them a ‘large’ enterprise.

The company had recently embarked on large-scale technology transformation, including replacing their core application and underlying infrastructure. Now that the big and obvious changes have been mode, how could a technology-oriented innovation director continue to demonstrate value?

The trigger for bringing me in was that the company’s rapid growth meant that it was starting to step on its own feet. The COO recognised that a little more architectural rigour was needed, but not too much please.

The official brief: develop an Enterprise Architecture practice that suits the business.

The softer brief: provide expertise, support, and mentoring to the IT director.

This required a blend of technology, systemic, and people-oriented skills. Both my background as former Enterprise Architecture Group Lead at a FTSE100 company and my increasing interest in the human side of change were highly relevant.

We had a lot of conversations about what the board was trying to achieve, what the private equity owners needed, what elements held the imagination and interest of the exec, etc. And so we built models, introduced governance structures, changed what information was presented and how it was displayed. Always following the attention of the organisation, seeking out the points of greatest influence and strategic value.

Together, we changed how the organisation approached change and investments in change, often in ways that became invisibly ingrained as 'how we do things'.

End result: my client became Group CTO and was able to negotiate a bigger equity stake during a change of private equity ownership. A success for his career as well as providing clear value to the organisation.
EXXONMOBIL - Business Architecture Consultant

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Delivery and Achievements
Insightful architecture driven by global strategy, using business capabilities and value chain to guide and establish governance and as the glue between user journeys, technology investments, etc. Defining reusable patterns and an implementable architecture. Working with several regional business units to refine the strategy in terms of local differentiating capability. For the first time, the planning and budgeting cycle is driven by business capabilities and their criticality to delivering on the agreed global strategy.
AXA / GLOBAL - UX Architect

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Delivery and Achievements
Designed the replacement of the core underwriting and sales system for a global business unit of a tier-one insurer. Ensured that the screen designs retained a connection to essential business processes and data. Facilitated workshops with SMEs, conducted user research, designed screen wireframes in Sketch, tested prototypes, presented results to sponsoring executive. Enabled the business to reimagine itself and establish a foundation for significant growth of market share.
KEY RETIREMENT GROUP - EA Consultant & Mentor

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Delivery and Achievements
Established an enterprise architecture practice at this rapidly-growing, market-leading financial service provider. IT budgeting and planning driven by architecture. Business capabilities, governance, clear communications. Director promoted to Group CTO as a result.
STATES OF GUERNSEY - Transformation Consultant

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Delivery and Achievements
Developed a business case for the merger of two government departments in this island nation, covering 13 aspects, everything from culture change through to ICT analysis. This co-designed strategic business case resulted in an ongoing programme to implement the recommended options.
CARPHONE WAREHOUSE - Enterprise Architecture Group Lead

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Delivery and Achievements
At the Carphone Warehouse Group, my focus was on technology, information, and under- standing their relation to business models. I worked across the life-cycle, from shaping change programmes and integrating acquisitions through to divesting and out-sourcing.

Accountable for application and information architecture across the group and for ensuring the architectures and technologies that my team recommended and enforced were fit for the purposes of our businesses.

Led a team of 4-6 EAs with the remit to ensure that each business unit and client had an agreed change and investment roadmap to reach their target operating models. In their areas of specialisation, I helped my team develop insights, set di- rection, prioritise in the event of conflict, and rebalance their workloads.

– Managed a series of out-sourcings of architecture capability and governed the resulting structures. (CPW out-sourced its infrastructure, solution, and business-unit architects.)

– Worked with finance to secure a £2M R&D tax rebate from HMRC and with programme management to change processes for future claims

– Agile Architecture: Focused architecture effort, pragmatically aligned with development iterations, resulting in best-possible recommendations and decisions. Increased quality and predictability, resulting in rapid application and hybrid-infrastructure release cycles.

– Liaised with compliance & info-sec, ensuring appropriate compensating controls in place !

– New venture launches: Best Buy, Connected World Services, Geek Squad, MediaSaturn, Monitise, TalkTalk

Philip Hellyer

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