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Principal Job Title
Marketing, Strategy & Business Development Director.
1 Line Summary
Businesses growth via improved front end performance, strategy, marketing, processes, CRM, Digital
Availability & Rates

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Ratings

HiveRank: Affiliate (287)
Country
United Kingdom
Closest Town / City
Winchester
Nominated to HiveMind by

Member since: 19-02-2019
My Background Details
I have 25 years international marketing, strategy and business development director experience across multiple organisations, sectors and channels.
The last 4 years I have been doing interim assignments and consultancy to businesses ranging from start-ups and SME's through to PLC's and PE backed businesses.Sectors include Food & Beverage, Oil & Gas, Manufacturing, Engineering, ERP / MES Software, Infrastructure, Business Services and much more.
CASE STUDIES
REBRANDED INFRASTRUCTURE BUSINESS AND REBUILT FRONT END LEAD GENERATION - Case Study: 1

Situation
The business had severely declining sales, 8 businesses and 5 brands. It was basically a turnaround and the CEO brought me in to sort out the front end performance of the business

Task
Condense the 8 companies and 5 Brands into one company. Implement processes for the front-end of the business. Install a visible on-line lead tracking, estimating and order system. Increase the lead generation and conversion of the business to stop declining sales and turnaround the business.

Action
Moved 8 companies into one operating business, Rebranded under one entity as an evolution process. Defined best practice ways of working with the existing people to get buy in. Chose, configured and implemented Microsoft Dynamics CRM. Increased the lead pipeline from £60 M to £100 M. Managed the BD team for 6 months.

Results
Lead pipeline increased from £60 M to £120 M over 6 months. Stopped declining sales. Built up increased order book. Installed visible, real time system for leads through to estimates and orders.
DELIVERY ROLE HISTORY
WHITTAN GROUP - Interim Marketing Director

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Delivery and Achievements
Strategy, market sizing, competitive shares, developed Branded marketing approach
ASPIN GROUP - Interim Marketing & BD Director

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Delivery and Achievements
Rebranded 5 Brands under one umbrella. Implemented CRM system, Managed BD team, Sorted out marketing. Grew Doubled lead pipeline. Grew orders by 30%.
HELEIX POWER - Interim Marketing Director

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Delivery and Achievements
This as a fairly new start-up. Sized Global market in a variety of sectors to ascertain future growth potential for Investors
CAPE PLC - Interim Marketign Director

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Delivery and Achievements
Digital Strategy. researched market and internal organisation. Developed digital strategy. Chose new integrated digital marketing system and partner.
ICS COOL ENERGY - Interim Marketign Director

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Delivery and Achievements
Implemented CRM system. Developed all new best practice sales and marketing practices. Implemented complete marketing and lead generation across business. Digital strategy development and implementation.



Paul Griffin

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@paul_griffin

active 3 days, 13 hours ago