July 15, 2016
Retail planning is a hot topic throughout the industry right now. The burning issue that brings this core capability front-and-center is that demand comes from more than one place: from the stores, the call center, and from the digital space. Matching that demand to supply in a way that is satisfying to consumers is more difficult, as consumers demand more and more cross-channel fulfillment options. The final kick in the shins of the traditional planning cycle is that consumers are more selective and less loyal, and have easy access to information about competitive offers available anytime and anywhere. That means that retailers must react more quickly to shifts in demand than they have had to in the past.