HiveRank (57)

Nick Fountain

In a nutshell

Creating and developing brands and marketing strategies, including content and social strategies - delivering brand growth with clear structured plans.

Availability

Partly Available Immediately

Location

Northwich, Cheshire,

Skills

Internet Marketing

Marketing Strategy

design

Creative Direction

HM Expert since

Tuesday September 11, 2018

About

With a strong passion for partnerships, growth through sales and worldwide brand awareness, I have led a wide variety of projects and teams across a range of sectors including sport, retail, engineering and architecture. I approach each project with the same enthusiasm and conceptual thinking that can elevate brands above the competition.

Over ten years of experience in the design industry has provided me with a strong creative skill set and attention to detail. My creativity combined with my passion for brand development has provided me with a successful track record of launching new brands and identities for established business’s, generating awareness with a clear path for development and growth.

Having started out as a graphic designer within the architectural world, i soon took to marketing and developed my skills internally. I moved to an engineering group, creating new brands and a strategy to grow the groups out reach and impact. One of my hardest challenges to date was launching a new bicycle brand to market, developing and showcasing the USP’s and establishing a place in a very competitive market place.

Current role details

Im the owner of IntegroMD – Think of IntegroMD as your own Marketing Director, helping you develop more value into your brand, improving routes to market and encouraging your staff to drive towards the same goal.

IntegroMD has a wide set of skills including:

• Direct, online and social media marketing
• Brand management and strategies
• Marketing Strategies
• Graphic Design
• Advertising, digital and print
• Website design and management
• SEO and PPC management

Nick's STAR Stories

Reducing COS to 30% and increase conversion to 3% for... (Reveal More OR View Full Page)
Situation

The client an online retailer were focusing on revenue in and driving the team to monitor this as if it was the success – rather than any cost associated with the sale or targeted audience aimed at. They had recently had a big move from using resellers to drive more direct sales via the businesses own dedicated website.

Task

My initial task was to help the business develop the brand and put a plan in place to reach a targeted audience, doing so highlighted some current issues mainly the very high cost of sale – some individual products as high at 86% (before manufacturing and shipping costs) however this gave a base and a business KPI.

Action

Having identified the targeted audience, the PPC campaigns were stripped back along with social spends – aligning them with the targeted audience that had been identified, this gave a better conversion rate while reducing the COS – I then put in place a remarketing strategy, email flows to improve the customers journey with the potential to increase basket value and giving a much better insight into the brand. Communicating the story, benefits and USP’s of other products available – i also put a referral platform in place to generate sales at a low cost, rewarding both parties as an incentive.

Results

Cost of sale was brought down to 30% while conversion increased to 3% from 1.86%, it also increased much better engagement across social platforms improving the brands reach with a more targeted approach and understanding of the customer.