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In a nutshell

I'm a Business Designer.
I apply the principles and practices of design to help organisations create new value and new forms of competitive advantage.


Fully Available in < 1 Month


Lisbon, PT



About Miguel

I like to envision myself as an interpreter between two opposites: the left and the right side of the brain; creativity and logic; business and society; design and users; brands and consumers; present and possible futures.
I'm an empathic negotiator and a bridge builder who often wonders between old artefacts and new technologies.


Licentiate in Industrial Design by IADE (Lisbon '01) and Master in Business Design by Domus Academy (Distinction of Merit - Milan '05)

Master thesis: “The Traditional and the Creative Consultancy: McKinsey vs. IDEO. Strategizing for Innovation: Redefining roles and approaches.

In 2000 he began his career as a Designer at Brand &amp; Advise (Lisbon). [Main clients: Oniway; Helvetica Wear; Jornal Metro; Hotel Altis; Porsche; Colgate-Palmolive]

In 2005 he moves to the Pininfarina Extra studios (Turin), where he works as a Design Analyst, being responsible for the redefinition of the co-branding strategy of the Pininfarina brand. [Main clients: Gancia Spumante; Mentadent Style Tech Project; 3M Italia.]

In 2006 he moves on to BLUG, where he worked as a Brand Strategist, being responsible for the development and implementation of methodologies/tools for the Multisensory Brand Management.
[Main clients: Identidade sensorial EDP 5D, Carris, Tivoli Hotels &amp; Resorts.]

In the same year, and in addition to his professional activities, he taught the discipline Brand Management at ISCEM.

In September 2008, he enters in Brandia Central as Senior Brand Strategist, assuming the functions of Brand Strategy Manager from September 2013 to August 2014.
[Main clientes: APCOR; Corticeira Amorim; CTT; Mobi-E; RTP: Brisa; Comité Olímpico Portugal; Açoreana; Banco BIC (ao/pt); BPC (ao); Banco Poupança Investimento (ao); Banco Nacional Investimento (Mz); DanCake; Unidas Rent-a-Car (br); UEFA; Sonae Sierra; Geostar; Modalfa; Unicer; Beach Park (Br); Movvo.]

In 2015 co-founded Futurista, a strategic innovation firm that help companies to unveil new business opportunities, maximise value and create meaningful impact.
[Main clients: Sumol+Compal; Fundação Manuel Violante; Grupo Lusiaves; Primavera Software; MRolo; Sana Hotels; StoryTrail; CampoAves; Jerónimo Martins]

Current Role Details

Independent consultant.

Miguel Melo

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active 18 hours, 22 minutes ago