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Mantra

Change, Marketing and Product Professional
  

Availability

Fully Available Immediately
  

Location

Huddersfield, United Kingdom
  

Skills

  

Nominated By


  

HM Expert Since

Wednesday February 20, 2019
  

About Michelle

A results-orientated change professional with particular specialisms in marketing and product. I have worked independently and led teams to develop strategy and plans which meet customer needs and achieve business objectives.

Personable, commercially-minded and customer focused, I'm especially known for simply "getting things done". A strong track record of navigating complex environments, politics and other challenges to deliver what is required - whether that be an organisation-wide strategic plan, bringing new propositions to market or driving increased customer engagement.
  

Current Role Details

Consultant - Skipton Building Society - Financial Advice Transformation Programme

Lead the development and implementation of the marketing strategy

- Includes brand strategy and development, digital strategy, acquisition and retention plans, paid media plans, team recruitment, launch plan and more
- Delivery of BAU and new strategy communications - website, email, direct mail, PPC, digital display, branch collateral, sales support material and a range of other communications.
  

Roles & Results

SKIPTON BUILDING SOCIETY - Consultant

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Requirements / Actions
Develop marketing strategy and plan for new Financial Advice Proposition
Delivery and Achievements
- New brand developed -BAU team created and recruited - Paid media, acquisition, retention, digital plans developed and implemented - BAU communications - Increased engagement and uptake


YORKSHIRE BUILDING SOCIETY - Consultant

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Requirements / Actions
Lead marketing communications required as a result of a merger
Delivery and Achievements
Hundreds of thousands of customers effectively communicated to through a range of channels.


ASDA - Head of Product (Savings, Insurance, Gift Cards and new Ventures - Credit Cards also on interim basis)

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Requirements / Actions
Run product functions, accountable for the P & L, end to end customer journey and overall propositions
Delivery and Achievements
Significant year on year profitability and customer engagement across product lines. Review of just one partner contract (20+ parters in total) lead to additional income of £500k in 3 months.


UNITY TRUST BANK - Head of Customer Strategy

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Requirements / Actions
Lead Marketing, Product and Central Sales functions
Delivery and Achievements
Develop business wide strategic plan. Set up product development process and governance. Designed conduct risk reporting process. Launched new products


THE CO-OPERATIVE GROUP - Various senior roles across the Group including Head of Marketing Projects

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Requirements / Actions
To follow
Delivery and Achievements
To follow


  

Articles




Michelle Dodd

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@michelle_dodd

active 1 week, 5 days ago