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Data strategy is business strategy; business strategy is data strategy.

In a nutshell

I help organisations connect their data to real business value, by putting business outcomes first, and figuring out how data supports them.


Fully Available Immediately


London, United Kingdom


  • English

Top 5 Strengths

  • Great Communicator
  • Natural Leader
  • Outcome Focused
  • Highly Reliable
  • Positively Disruptive



Interviewed By


HM Expert Since

Thursday February 06, 2020

About Ian

I'm a twenty-year data and analytics veteran, with a long history of data leadership roles in the US and UK. I help organisations make the connection between their data and the value it can bring to their business. I've enabled teams across Microsoft and Publicis Groupe to unlock product and marketing innovation through data, working with some of the largest, most complex datasets in the world.

My experience encompasses all parts of the data value chain: Data collection, data management and governance (including GDPR compliance), analytics and reporting, data visualization, and automated decision-making and Machine Learning/AI.

I bring a rare mix of technical depth paired with strategic instincts and excellent storytelling and stakeholder management skills, and know how to build a partnership with clients to bring them along the data/analytics journey to achieve successful outcomes.

Current Role Details

I'm Founder/Principal, Ian Thomas Data Consulting, a boutique data strategy consulting firm that specialises in helping organisations connect data to value, by building an actionable data strategy that focuses on measurable use-cases for data that will drive real value for the business.

Roles & Results

PUBLICIS GROUPE - Chief Data Officer, Publicis Spine

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Requirements / Actions
Creation of a global data/analytics practice through 2,500 professionals across 50 markets, delivering a common set of data/analytic solutions to drive client value
Delivery and Achievements
Built global community of data professionals; rolled out common competency framework; delivered unified solutions catalog.

MICROSOFT - Senior Director, Marketing Analytics & Operations

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Requirements / Actions
Supporting very high-volume consumer CRM with data, analytics & operations
Delivery and Achievements
Build/managed 2bn+ record Customer Data Platform for Microsoft consumer businesses; drove $10m incremental revenue annually through targeted CRM; led innovation in ML/AI-based marketing automation


Industry Experience

  • Media and Entertainment
  • Technology
  • Business Services
  • Retail and Consumer

Regional Experience

  • Europe
  • North America


Ian Thomas

Profile picture of Ian Thomas


active 2 months, 1 week ago