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Treat everyone as you'd like to be treated yourself

In a nutshell

I conduct user and market research, set out opportunities, define services / sites / experiences and then help design and build them


Partly Available in < 1 Month


  • English
  • Spanish

Top 5 Strengths

  • Hard Working
  • Persuasive
  • Highly Reliable
  • Outcome Focused
  • Natural Leader



Interviewed By


HM Expert Since

Monday January 06, 2020

About Ian

I'm a freelancer whose main skills lie in Market and User Research, Service Design, UX Design, CX, Innovation and Product Development etc.

Before freelancing I worked as a Digital Strategist for Scotland's largest digital agency (Equator).

Most of my work has been in financial services (RBS, CYBG & B, Lloyds, Standard Life, Phoenix Group etc.) but other clients I've worked with include Edinburgh Festivals, Alzheimer's Society and Arthritis Care UK etc.

Current Role Details

Freelance Service & UX Designer, User Researcher and Innovation consultant

Roles & Results

RBS - Senior Service Designer

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Requirements / Actions
User Research (Qual and Quant), Ideation and Co-creation, Value Proposition Development, Journey Mapping, User Testing, Business Case and Proposal etc.
Delivery and Achievements
Worked as part of a team of four to create a new proposition for RBS that is moving into feasibility testing and worth approx £50m / year in income to the bank.


Industry Experience


Regional Experience



Ian Crawford

Profile picture of Ian Crawford


active 2 months, 3 weeks ago