Put your future in context.
In a nutshell
Owner of a boutique analyst firm that helps organizations work better together, differentiate their strategy, and refine their marketing.
Fully Available Immediately
Seattle, USA, United States
Strategic Marketing Planning
customer experience strategy
Nominated byLyndon Docherty
HM Expert since
Saturday March 22, 2014
Dan is a former CMO, head of thought leadership marketing and IT analyst. He specializes in helping information and knowledge-centric vendors build their markets, and buyers deploy technology effectively. His strategic insights are founded on his experience as a Global Business Network trained scenario planning. His scenario work at Microsoft was the focus of his book, Listening to the Future. Dan also offers tactical and strategic advice on how organizations can work today, and deep, immersive workshops on how they can better be prepared for the workplace of tomorrow.
Current role details
Founder and Principal Analyst
Serves top elite organizations in the technology and education industries including Microsoft, Cisco, Pearson, Thales, Naspers, University System of Georgia, PEMCO, and many others.
Delivers industry-leading thought leadership that drives inbound marketing, and creates innovative market positioning.
Coaches on collaboration technology and practices.
Develops scenario-based innovation platforms that lead to strategic differentiation for clients and their products.
Provides advisory services to start-ups, including market positioning, content planning, executive coaching, and strategic planning.
Daniel's STAR Stories
Cisco’s uses scenarios to offer many different views of the future. Their technology adapts to fill needs in each future. The goal was to demonstrate how Cisco’s collaboration technology is adaptive to different futures.
Develop a set of scenarios that will drive customer imagination about the future of work (through the HR lens of what organizations will look like) and the role technology could play in those potential futures.
Replace this leading sentence with an intro into the things you did, if relevant including re-written versions of the bulleted lines below;
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- What did you do to help… Enhanced cross-business collaboration, communication and buy in
####PREVIOUS ACTIONS TEXT####
- Captured the uncertainties related to the future of work through primary and secondary research
- Worked with a team to prioritize and select the most important and uncertain uncertainties from the list.
- Crafted a set of scenario stories that offered four views for how organizations might evolve over the next decade.
- Wrote a white paper that covered the stories and the methodology.
- Developed and delivered a keynote at the Enterprise 2.0 conference on Organization Next.
- Designed and ran a half-day workshop on Organization Next at the Enterprise 2.0 conference
- Attended a book signing at the Cisco booth during Enterprise 2.0 that attracted several dozen attendees to the booth.
- Wrote supporting blogs and social media posts about Organization Next.
- Was interviewed by a Cisco product manager about the concept and conclusions of the scenario work.
Replace this leading sentence with an intro into the valuable results you actually delivered, ideally including re-written versions of the bulleted items below. Add a quantifyable figure where you can, even if it’s an estimate!
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Value was delivered by;
- Improved business agility and ability to rapidly respond to change and opportunity
Pains relieved included;
- Unclear business strategy and requirements
- Lack of customer insight
####PREVIOUS RESULTS TEXT####
Organization Next formed the core collaboration thought leadership go-to-market at Cisco for over a year.
The Enterprise 2.0 event attracted over 100 people to the workshop, and near 1,000 for the keynote.
The Enterprise 2.0 event was my primary hand-off point. I do not have internal Cisco numbers on the success of the campaign.
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Services Daniel Delivers
Aerospace and Defence