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Begin with the end in mind to deliver tangible results

In a nutshell

Helps complex / tech B2B companies to increase sales revenues - connect sales execution to strategy.


Partly Available Immediately


Newbury, Berkshire, United Kingdom

Top 5 Strengths

  • Outcome Focused
  • Great Communicator
  • Motivational
  • Highly Reliable
  • Positively Disruptive



Nominated By


HM Expert Since

Friday May 17, 2019

About Anna

• 30 years in tech B2B sales
• Enterprise sales and leadership track record
• Supporting clients to improve sales capability and skills since 1998
• Global client experience
• Founder of Tech Role Models – sharing positive stories of being in tech
• Co-founder & former MD of The Coaching & Mentoring Network – founded in 1999 and became the UK’s largest independent information resource for coaching and mentoring

I work with companies that are changing strategic direction and/or scaling fast growth e.g.
Cisco, Zen Internet, Vidyo Inc, Illusive Networks, First Line Automotive, Vodafone, BT, BHETA, KCOM, Fasthosts

Wrote The Comstor Guide to Selling Convergence & the Comstor Guide to Selling IP communications, chapters in Executive Mentoring: an Introduction and The Growing Business Handbook & many articles.

Speaker and panelist at industry events.

Judge for the British Excellence in Sales Management Awards (BESMA), 2018.
MIoD, CInstSM, HPLJ Architect, ISM Endorsed Training Partner

Current Role Details

I work with complex, tech B2B companies seeking sales growth – nationally and globally.
They recognise change is needed in order to scale and I support them to execute and deliver on their sales strategy.

Services include mapping the customer buying journey and aligning sales activities, processes and skills; sales playbook and methodology development; sales and leadership capability training, coaching and development. All tailored quickly and pragmatically to what the client actually needs. Clear milestones, metrics and outcomes measurements built in.

Brinkerhoff High Performance Learning Journeys – Architect

Institute of Sales Management – Fellow & Endorsed Training Partner

IoD Member

Roles & Results

CYBER SECURITY INNOVATOR - Developed and implemented Sales playbook

(Show / Hide Details)

Delivery and Achievements
Consulted, designed, implemented and trained comprehensive sales playbook to assist company to improve understanding of how deals move through forecast and scale global revenue growth.

VIDYO INC - Developed and implemented tailored sales methodology

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Delivery and Achievements
Consulted, designed, implemented and trained on a tailored sales methodology to support shift in go to market strategy and grow revenues in target geographies (North America & EMEA) and sectors (healthcare & financial services).

ZEN INTERNET - Developed business-led sales capabilities

(Show / Hide Details)

Delivery and Achievements
Consulted, designed, implemented and trained sales teams to adopt business-led sales capabilities to grow revenues. Implemented customised approaches and training to Business, Channel and Wholesale sales teams.



Anna Britnor Guest

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