Join us for this HiveEngage session with Brigitte Herren, where we’ll explore a powerful but often overlooked factor behind why organisational change so often struggles to deliver the outcomes leaders expect.
HiveEngage: The Quiet Saboteur of Strategy – Emotional Dissonance in Organisational Change
Wednesday, 8 April · 2:00 – 3:00pm
Time zone: Europe/London
Google Meet joining info
Video call link: https://meet.google.com/ygd-ijkg-udj
Or dial: (GB) +44 20 3937 2375 PIN: 803 039 794#
More phone numbers: https://tel.meet/ygd-ijkg-udj?pin=3344488095908
You may have heard the widely cited statistic – popularised by McKinsey and echoed by Boston Consulting Group – that around 70% of large-scale transformation programmes fail. The reasons often cited are familiar: lack of alignment, insufficient sponsorship, cultural resistance, or change fatigue.
But beneath the dashboards and transformation roadmaps lies a quieter and more complex force that rarely appears on risk registers: emotional dissonance.
In this session, Brigitte Herren will explore how leaders can be intellectually aligned with a strategy while simultaneously experiencing a deeper, often unspoken tension around identity, control, and legacy. Organisational change doesn’t just require new processes or systems – it often requires people to redefine how they see themselves in their roles.
What appears as resistance can sometimes be something quite different:
• What looks like inertia may actually be grief
• What appears as incompetence may be shame
• What seems like misalignment may reflect identity loss
Drawing on 25 years of management consulting experience alongside clinical training in psychotherapy, Brigitte introduces a new lens for understanding implementation failure and offers a practical framework for recognising and addressing the hidden human dynamics that can quietly undermine even the most well-designed strategies.
About the Speaker: Brigitte Herren
Brigitte Herren is a Transformation Director and Partner at Ayudantes Consulting. With more than 25 years of experience advising multinational organisations, and academic training in Communication, Business Management, International Relations, and Psychotherapy, she works at the intersection of power, identity, and performance.
She partners with executive teams navigating high-stakes transformation, focusing not only on structure and execution, but on the hidden emotional dynamics that determine whether change takes root or quietly unravels. Her work centres on emotional dissonance – the tension between endorsed strategy and threatened self-concept – and on helping organisations metabolise pressure rather than transmit it.
Brigitte’s perspective reframes transformation: failure is rarely a problem of alignment alone, but of unprocessed loss, identity disruption, and moral ambiguity. She brings these often-avoided realities into disciplined, structured dialogue – strengthening authority, maturity, and sustainable performance under extreme change.
The Quiet Saboteur of Strategy: Emotional Dissonance in Organisational Change
This promises to be a thoughtful and insightful discussion for anyone leading or navigating transformation.
Date/Time
Date(s) - 08/04/2026
2:00 pm - 3:00 pm
Timezone: Europe/London
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