Back on May 2, Apple posted a job around ‘Buzz Marketing’ as reported in MacRumors (Apple Expanding ‘Buzz Marketing’ Team Focused on Product Placement). I always find the lack of historical perspective on the Internet amusing, amazing and saddening. Apple was one of the first to place it products on television. Jerry Seinfeld’s apartment always…
Celebrity Insights: Star Trek’s Chase Masterson – Leadership Lessons from a Dabo Girl
What can we learn about leadership from a Dabo girl? Well, a lot as it turns out. I had the pleasure of hanging out with several Star Trek celebrities over the course of a recent Seattle convention weekend. I was particularly struck by Chase Masterson Star Trek Deep Space Nine’s Leeta, the most featured of shows…
ITIC 2014 Reliability Survey: IBM Servers Most Reliable for Sixth Straight Year, Cisco UCS Comes on Strong, HP Reliability Rebounds
For the sixth year in a row, corporate enterprise users said IBM server hardware delivered the highest levels of reliability/uptime among 14 server hardware and 11 different server hardware virtualization platforms. A 58% majority of IBM servers achieved “five nines” or 99.999% availability – the equivalent of 5.25 minutes of unplanned per server downtime compared […]
Celebrity Insights: Tyler Oakley’s Take on Personal Branding for the Rest Of Us
If you are young and spend your time on YouTube, or if you track the world of pop culture through Twitter, you probably know Tyler Oakley. If your YouTube experience is limited to talking dog videos, expand your horizons, and go find Tyler Oakley. Tyler has something to teach you about personal branding, and more…
Would changing the name from Customer Experience to Customer Memories make us better prepared?
We have Customer Service; it’s what companies do to or for their customers. We have Customer Experience; you could say it’s what it’s really like to be on the receiving end of the service. Done the right way though, understanding all that gives us powerful information. Yet there is also a risk that our focus…
’5 ways to emulate Flappy Bird’s success – And avoid its failure
When Vietnamese developer Dong Nguyen launched Flappy Bird, and then abruptly pulled it from online marketplaces, he created quite a stir among game aficionados. The addictive little game created a high-priced aftermarket that many brands never achieve. Even after garnering $50,000 a day, Flappy Bird still proved valuable postmortem. Addiction played a great deal into the success […]The post ’5 WAYS TO EMULATE FLAPPY BIRD’S SUCCESS—AND AVOID ITS FAILURE’ Now Up at Fast Company appeared first on Daniel W. Rasmus.
Why Satisfied Customers Leave
Why Do Satisfied Customers Leave? This is a constant question, and there are any number of different views, so I thought I would share mine. First let me say I do recognise that, thankfully, in many cases companies are moving on from blunt satisfaction ratings, but just in case you are not there yet, … Continue reading →
STATIK, Kanban’s hidden gem
As far as I can tell from my extensive research (two Google searches), I’m the first person to notice that the “Systems Thinking Approach To Introducing Kanban” could go by a nice acronym, STATIK. Not heard of it? You’re probably not … Continue reading →
Definition of Interfacing and integration
A question was raised about what is the difference between “interfacing” and between “integration”. At the end of this …Continue reading →
