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Hands up who hasn’t heard of the 4Ps of marketing? If you are in business you have almost certainly come across Product, Price, Place and Promotion. This is a simple mnemonic to help a business consider how to go to market with its particular tangible product or service.
If you deal directly with customers or clients then I want to introduce another way to look at how you go to market – the 4Cs.
The Healthful Alternative To Management “Everything is a fiction.The only thing that really matters is which particular fictions we choose to believe.” Most businesses choose to believe in the fiction labelled “management”. They choose to believe that there is value in having people, most often called “managers”, “in charge” of other people, most often called…
Of course its hard work, especially if you don’t know which way you are going Both Nicola Collister and myself were invited to a recent InspireMCR event hosted by Lawrence Jones of UKFast. I am quite an avid consumer of things. Never stop learning. Keep being curious. Keep moving. These and other such phrases are…
Apple controls its destiny, and increasingly, Microsoft is choosing to control its Windows legacy by making hardware, despite the consternation of partners.
In the vendor world, there is a perennial problem: retailers don’t want to go on the record as owning or in any way endorsing vendors. This is particularly a problem for small vendors who don’t have a large client base. It’s something of a catch-22 because retailers in those situations often claim that the solutions are so valuable they want to enjoy a window of exclusivity and differentiation that they can use against their competition.
If we believe in the Myth of Leadership, we may leave it up to the leaders to lead change. In collaborative organisations, where leadership is more distributed and diffuse, this can be a recipe for frustration, inaction and diffusion of effort
Over the last few years I have helped a wide variety of organisations to embed best in class social media customer service. From hugely risk averse and heavily regulated financial service organisations, to stiff upper-lipped government departments with global responsibility for citizen safety through to fmcg cereal and shampoo carelines, they have all required different solutions. However, setting up and delivering, best in class social customer service does require some core elements, so I thought it would be useful to distill this experience to give my 20 learnings from the frontline of social customer service.
I have recently come to understand, appreciate but also taken back by the difficulty of innovating in larger organisations. This leads me nicely on to why I’m posting this short blog.
In most organisation these days we acknowledge that self organising teams are a good thing. This hasn’t been the case over time. Every team wasn’t born as a collection of empowered decision makers, they’ve all been on a journey. This journey begins when that team first forms.
Here are some helpful tips for the security manager who wants the right governance in light of advanced threats. Most organizations have struggled for years with just cleaning and prioritizing security alerts generated from numerous point products. The value proposition for SIEM products was couched in terms of correlation and prioritization.