What do you put on the back of your business card?

I am really interested in if and how HiveMind members use the space on the back of a business card. My version – and why I did it – is described below. I would be keen to see what others are doing!

I recently ran out of business cards and decided to get some more made. I saw it would only cost a fraction more money to have something printed on the reverse of the card.

Because I have over 15 years of management consulting experience, I find that naturally I have run many different projects in different areas, and it is hard to sum up what I do in a nutshell.

Not to say that I have left my nutshell blank on My Profile, its “Business Process Transformation”. But as an interim you always have in the back of your mind – have I missed an assignment opportunity simply because I did not tick a competence or select another tag?

The front of my card has the usual stuff – name, company, contact details and this time around I decided to fit in some qualifications. But I wanted to keep the front as “clean looking” as possible, so I decided to use the back of my business card to sum up my capabilities.

Hoping that when I next meet a prospect and they ask what I can do, I can use the reverse of the business card as a natural lead in to tease out where the prospect has some real needs and then to tell a few experience stories that relate to those needs.

Once again, really interested to know how other HiveMinders use their business cards, and any stories of whether what you say on your card has led to any interesting assignments.

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  1. Craig Cockburn

    I take pictures in my spare time. https://www.instagram.com/siliconglen/ the front of my business card has limited contact details – email, name, job title, link, phone and a QR code to my linkedin profile. Plus a bit in Gaelic to start a conversation plus the correct pronunciation of my name, also starts a conversation. The reverse is one of a varied selection of pictures around Scotland, typically something from Instagram. It makes the cards memorably, different and a conversation starter. I usually hand out the cards picture up and it makes people pay attention to the fact they are a bit different.

  2. Philip Hellyer

    Our is relatively dull, it’s just our logo. More interestingly, we swap the notion of back and front…

    When using Moo, they happily provide you with a deck of cards with the same ‘front’ and as many different ‘backs’ as you like. Intended for things like Craig’s photos.

    So, when we’ve got temporary team members or workers who won’t need more than a handful of cards at a time, we run a batch with our logo on the ‘front’ and each individual’s contact details on one of the ‘backs’. If someone needs more cards than average, we include multiple identical ‘backs’.

    This gives us a mixed deck that we need to separate by hand, but also means that we can get the volume pricing for larger print runs without wasting a full set of cards on someone who will only need 10.