There are currently over 1 billion smart phone users on the planet and they are changing the shopping experience in powerful ways.
Omnichannel refers to a consistent consumer shopping experience, regardless of where one chooses to buy, in the store, via the web or more and more, in combination. Whether it’s a PC, tablet, smart phone or a wearable device, consumers increasingly conduct research online before purchasing.
At the recent SPS Commerce In:fluence15 conference, Rob Davis, Director of Product Management shared the following statistics about consumer behavior:
- 48% research on the web before coming to the store
- 41% buy elsewhere
- 71% expect to be able to view the product online
- 75% expect free shipping
- 56% expect to buy online and pick it up in the store
- 49% buy in the store and want it shipped to their home
With Amazon Prime now offering same day shipping, Omnichannel is not going to go away. The impact to the entire supply chain industry has been overwhelming, yet many companies have not yet addressed it. While retail sales were $3T in 2014 with $300B (10%) purchased online research suggests that close to 50% of purchases, $1.4T were influenced by creating digital experiences to bring consumers into the store and that a consumer spends 75% more when combining their retail and mobile experience.
For the first installment of the HiveMind Network’s new webinar series, “Omnichannel: The Age of the Customer.” HiveMind presented alongside Nikki Baird, managing partner of Retail Systems Research, and Bill Mirabito, CEO of B2C Partners.
We’ll helped answer some of the biggest questions in the retail space today. You can watch the recording of the session below: