https://youtu.be/KWVIqDu81-8?t=1s

Many companies, whether those purchasing software or those developing it, don’t start analysis until the software development lifecycle begins. This results in software developers and testers being engaged before a vision of the business need has even been explored and it explains why so many projects stall because of unclear and incomplete requirements. Declan talks about how modelling business architecture is an essential activity before even choosing a solution technology.

Declan Chellar is a Senior Business Architect based in the European Union. He provides consultancy on business change initiatives (encouraging clients to incorporate decision modelling in their business architecture) and Business Process Management (BPM) projects.